What’s the most important factor in attracting new clients to your website? Search engine optimization, keyword research, or blog content? All of those things matter, but they’re not the only factors you have to consider. Above all else, having good UX is key to successfully increasing the size of your customer base. What is this concept and how can you improve it?

What Is UX?

UX means user experience. The next question is what user experience refers to. The full definition is something along the lines of how visitors perceive and respond to any system, service, or product. Now for a simple explanation: User experience essentially deals with how a visitor or client feels when they interact with your online content, company, or products.

How Can You Design a Good User Experience?

UX is part science and part art. It’s based partly on understanding human behavior and emotions, including some aspects of psychology. Even color psychology comes into play. A good user experience also relies on data, such as past interactions, purchasing habits, feedback, and reviews from customers.

Then there’s the guessing part of the design. Seeing what is happening is usually a lot easier than determining why it’s happening. As an example, consider a website’s bounce rate. Bounce is when someone visits your web page but leaves without taking any other actions. Why does it happen? That lies in the realm of UX.

Sometimes, people leave because they get frustrated with the site’s layout. If they can’t find what they’re looking for quickly, it’s not a good user experience. Other times, they leave because the content isn’t exciting or engaging enough. Another possibility is that the page takes forever to load, and people hate waiting.

All of these things are related to problems in the user experience because the visitors aren’t satisfied with what they find. They’re not receiving the best customer service possible.

How Can You Improve Your User Experience?

Part of implementing better UX is keeping up with industry trends. It’s worth taking the time to read the latest literature and follow ideas that have worked for other businesses.

For example, are you designing your web pages with mobile devices in mind? If not, that’s probably a major source of frustration for anyone trying to use your services from a smartphone or tablet.

Another thing you can do is pay attention to your call-to-action buttons. Make sure they’re visible and easy to find. Keep things simple, positive, and bright, guiding visitors naturally to take the next step.