There are many ways to reach potential customers online, including search engine optimization, landing pages, blog articles, and social media posts. One often overlooked but valuable advertising avenue is email marketing. There are quite a few misconceptions about this type of marketing, but it can be very effective at generating new leads. Is it something you should include in your company’s advertising portfolio?

What Kind of Businesses Can Benefit from Email Marketing?

Are emails only for e-commerce companies selling supplements or other products online? Not at all. When done correctly, this marketing avenue can be valuable for virtually any business, from retail stores and interior decorators to law firms and healthcare practices. Of course, the methods and goals of email marketing campaigns are different for each industry.

Many business-to-business companies can take advantage of emails to increase leads. B2B professionals are usually looking for specific solutions, so marketing your services via email is a good way to attract attention. When your correspondence also includes links to whitepapers, buying guides, or other helpful resources, you can use this method to onboard new clients.

Retail stores and restaurants can use emails to announce promotions. Doctors and dental professionals can share health tips and keep in touch with past clients this way. Trade schools and colleges can announce their services to a wide audience of potential students.

How True Are the Rumors About Email Marketing?

There’s a lot of confusion over what this type of marketing entails. Many people have seen spam in their mailboxes and assume that email marketing is responsible. That’s not the case at all, at least not when don’t correctly.

The right version of advertising with emails involves choosing your target audience carefully and providing messaging designed to capture attention, not turn them away. Far from being irritating, properly designed marketing should provide a positive feeling. You can do this by tailoring your content to the needs of your customers.

With interesting topics, solutions, and well-researched content, people want to open those emails and find out more. Your advertising doesn’t need to be clickbait or spam. It should be professional and of high quality.

What Are the Benefits of a Strong Email Marketing Strategy?

One advantage of this method is that it’s relatively inexpensive. Creating high-quality messages that are tailored to your target audience is worth the investment because you can send the same emails to a huge number of potential clients. This method has better conversion rates than many other types of marketing, increases leads, captures high-value prospects, and meshes well with other types of advertising.