Print Marketing

Common Myths About Print Design and Marketing

Many business owners are surprised when we recommend print design and marketing for cost-effective advertising. Print and digital work exceptionally well together, and our team at Brightview Commercial Capital can create amazing print media that turns heads. Making the most of your marketing budget means choosing the right type of advertising for your customers. Don’t believe common myths about print advertising.

Myth: Print Is Dead

Everyone has heard this myth. It’s not true. Take a look at these benefits:

  • Customers prefer looking at product catalogs when shopping in a store
  • Many people pick up brochures when waiting
  • Flyers and brochures keep advertising your message for ages
  • Posters can attract tons of attention in stores and restaurants

Myth: Digital Is Better Than Print

Digital advertising has grown by leaps and bounds, but there are some avenues where it just can’t compare to print marketing. Digital can go places that print can’t, but print marketing attracts more attention and stays in mind longer. It gives your business an air of professionalism and quality.

Myth: Print Advertising Is Only for Small Businesses and Small Towns

Any company in any city can benefit from using print design and marketing in ad campaigns. When you pair social media advertising with print, the effects of both are even stronger. You can attract more people to your website and your business location at the same time. Contact us right away to learn more.